Luso. You've seen the word before, especially if you were raised in and around Portuguese communities. Not only is our community is called liveLUSO, but many Portuguese-American and Portuguese-Canadian business names start with the prefix luso. Even one of Portugal's major bottled water companies is named Luso and a Portuguese version of Venmo is called Lusopay. As you've probably already figured out, this is no coincidence!
Why is the word 'luso' prevalent in Portuguese communities?
Well...luso is a Latin prefix meaning "relating to Portugal or the Portuguese culture."Its origins are traced to the Lusitanian tribe, a group of people that lived near the Beira Alta province and Serra da Estrela mountains in present-day Portugal. At one point, their territory extended from the Douro River in northern Portugal all the way to the Tagus River in central Portugal.
The Lusitanians were led by a man named Viriathus. For many years, Viriathus helped the tribe successfully fend off the Romans and their attempts at conquest. Soon after Viriathus' assassination in 139 B.C., the Lusitanians were finally conquered by the Roman Empire and their territory became an official Roman province called Lusitania, now known as Portugal.
And so, the prefix luso came to be mean anything associated with Portugal, its culture, or its language.
Our website and online Portuguese community adopted the name liveLUSO because, as you may have guessed, we encourage you to live a little luso everyday! Our mission is to connect people to the Portuguese culture, celebrate all facets of the culture, and help its traditions continue for generations to come through both preservation and evolution.
With our mission in mind, liveLUSO aims to become the first online Portuguese community, bringing together people from all over the world who embrace Portuguese culture — whether you're someone who was born there, who traveled to Portugal one summer and fell in love with it, or are someone who views themselves as a citizen of the world.
Join our online community and follow us on Facebook, Instagram, and Twitter. And, if you're eager to experience Portuguese culture near you, check out our directory to discover Portuguese restaurants, stores, organizations, and more!
P.S. Show off your Portuguese pride with a Portuguese flag! By the way, we also encourage you to wave your American and Canadian flags proudly -- just maybe add a Portuguese flag into the mix. *wink wink
*P.P.S: The above are affiliate Amazon links. If you make a purchase, we may receive a small compensation. But still, we think every 'casa portuguesa' should have a little flag.